Responsive WebApp
Designing Responsive WebApp UX flow for B2C visa assistance.
Figma, Wix Studio
Summary
TTK Visas, traditionally a B2B visa assistance service, sought to expand into the B2C market. Their platform needed a modern UI to remain competitive, a simplified user flow for booking visa assistance, and the ability to cross-sell additional services. I revamped their UX flow to deliver a seamless booking experience, reduced user steps, and developed intuitive dashboards for both users and internal teams. The redesign not only enhanced the user journey but also empowered the company with tools to boost operational efficiency and service personalization.
Challenge
TTK Visas faced several obstacles in transitioning from a primarily B2B service to catering to a B2C audience. The existing user interface was outdated and failed to meet modern design standards, making it difficult to compete with more visually appealing and user-friendly platforms. Additionally, the visa booking process was overly complicated, with too many steps, leading to user drop-offs. The platform also lacked opportunities for cross-selling, missing out on potential revenue from add-on services. Internally, the company struggled with an inefficient dashboard that was not optimized for handling the complexities of B2C operations, slowing down response times and hampering staff productivity.
Solution
TTK Visas faced several obstacles in transitioning from a primarily B2B service to catering to a B2C audience. The existing user interface was outdated and failed to meet modern design standards, making it difficult to compete with more visually appealing and user-friendly platforms. Additionally, the visa booking process was overly complicated, with too many steps, leading to user drop-offs. The platform also lacked opportunities for cross-selling, missing out on potential revenue from add-on services. Internally, the company struggled with an inefficient dashboard that was not optimized for handling the complexities of B2C operations, slowing down response times and hampering staff productivity.
Outcomes
30%↓
Reduction in Booking Steps
20%
Higher Conversion Rate
01.
Streamlined User Flow for Faster Bookings
The original booking flow was cumbersome and discouraging. By mapping out user pain points and redesigning the process, I removed redundant steps, making the journey faster and more intuitive, ensuring users completed tasks with ease.
Streamlined the booking flow, reducing unnecessary steps and creating a faster, user-friendly experience.
02.
Empowered Internal Teams with Better Tools
The internal dashboard was redesigned to be more intuitive and efficient. Features like real-time tracking, quick updates, and user management tools allowed the team to handle B2C requests more effectively, improving overall operations.
Built an intuitive internal dashboard for staff to manage requests, track progress, and resolve issues efficiently.
Outcomes
15%
Improvement in Internal Efficiency
1-in-3
Users bought Add-On Sales
03.
Enhanced Cross-Selling Opportunities
The introduction of subtle prompts and add-on recommendations within the booking journey led to an increase in ancillary service uptake. This not only improved the user experience but also contributed significantly to the company’s revenue growth.
Introduced strategic touchpoints in the user journey to promote add-on services without disrupting the experience.
04.
A Modern UI Matching Competitor Standards
Creating a visually engaging and user-friendly interface was pivotal in attracting B2C users. By analyzing competitor platforms, I implemented modern design principles, enhancing brand credibility and user trust.
