Web design
Brand-fitting web designs for an architecture & interior studio.
Figma, Wix Studio
Summary
Act of Design (AOD) is an esteemed studio in Bengaluru specializing in interior, architecture, and furniture design. They approached to create a website that would not only represent their brand but also resonate with their audience. AOD's ethos revolves around blending aesthetics with functionality, crafting spaces that are as beautiful as they are practical.
Challenge
Act of Design (AOD) needed a website that could seamlessly convey their dual focus on aesthetics and functionality while differentiating them in a competitive design market. The challenge lay in translating their ethos into an online experience that resonated with their sophisticated audience. Additionally, the website had to balance showcasing AOD’s diverse portfolio of interior, architecture, and furniture design while ensuring usability and engagement across varied devices and platforms.
Solution
Act of Design (AOD) needed a website that could seamlessly convey their dual focus on aesthetics and functionality while differentiating them in a competitive design market. The challenge lay in translating their ethos into an online experience that resonated with their sophisticated audience. Additionally, the website had to balance showcasing AOD’s diverse portfolio of interior, architecture, and furniture design while ensuring usability and engagement across varied devices and platforms.
Outcomes
3x
Increase of lead enquires from website
200%
Increase in website traffic of customers
01.
Understanding the user, the brand and connecting them to function better, together.
Began by conducting extensive research to understand the needs, preferences, and pain points of AOD’s target audience. This user-centric approach ensured that the website addresses real user needs, making it intuitive and welcoming. By prioritizing empathy, we created a website that not only looks good but also feels right for the users, enhancing their overall experience.
02.
Aesthetic consistency & Brand allignment
Ensured that the visual elements of the website- colors, typography, and imagery- aligned with AOD’s brand identity. The sophisticated color palette and elegant design elements reflect the high-quality, bespoke nature of AOD’s work. Functionality was equally prioritized; the website features responsive design, quick load times, and seamless navigation, ensuring users can easily access information across all devices.
Functionality was not compromised for aesthetics. We focused on creating a responsive design that adapts to various devices and screen sizes, ensuring a consistent experience. The website’s architecture allows for quick load times and easy navigation, making it simple for users to find what they are looking for without any frustration.
Outcomes
3
Months of collaborative research before launch
35%
Lift in mobile reach for detailed project views
03.
Showcasing expertise of brand with its philosophy and values
Crafted detailed project pages that highlight AOD's portfolio, presenting each project with rich visuals and comprehensive descriptions. This storytelling approach not only showcases AOD’s expertise but also engages visitors, making them more likely to spend time on the site and appreciate the depth of AOD’s work.
The content throughout the website was designed to reflect AOD’s philosophy and values. Through compelling copy and visuals, we conveyed the essence of AOD’s approach to design, ensuring visitors understand and connect with the brand’s commitment to blending aesthetics and functionality.
04.
Intuitive navigation for seamless user experience with responsiveness.
Focused on creating a navigation structure that is intuitive to native mobile first users and allowing visitors to find the information they need with minimal effort. The menu and layout were designed to guide users through the site naturally, reducing friction and enhancing their overall experience.
